Create a thread intimately familiar with one persona’s pain points and needs

Persona Research [Title] [Industry]

  1. I'm going to give you some background information on our company.  You don't need to do anything but respond with “OK, I’m ready for the next prompt.” [Insert short summary of your company’s value proposition, services, and any other pertinent information to help train the next prompts]
  2. I'm an SDR and I want to learn about specific industry pain points and challenges and how our services could address them.  The industry I want to focus on first is: [Finance].
  3. For the above identified pain point areas, what are 3 talking points I could use to demonstrate knowledge on a call or email?  Please provide the answers in a table format.
  4. Ok, now can you provide a detailed overview of the typical duties and obligations that a [Vice President of Sales] in the [Financial Sector] is expected to perform?
  5. Explain the common challenges or pain points that this person faces today. Highlight the specific problems our services can address based on the above.

Create a ICP and Persona based on your specific product

  1. I am the CRO of a SaaS company that has a product that helps to upskill, reskill, onboard, and continuously improve people's capabilities through leveraging practice and personalized learning paths using AI. I am trying to build out detailed ICPs and Personas for my marketing and sales team to target this demand generation and prospecting efforts. Build out the best ICPs and Buyer Personas based on my company product using the SPICED framework from Winning by Design for each ICP and Buyer Persona
  2. I am the CRO of a SaaS company that has a product that helps to upskill, reskill, onboard, and continuously improve people's capabilities through leveraging practice and personalized learning paths using AI. I am trying to build out detailed ICPs and Personas for my marketing and sales team to target this demand generation and prospecting efforts. Build out the best ICPs and Buyer Personas based on my company product using the Gartner Framework for each ICP and Buyer Persona. Link - https://www.gartner.com/en/articles/the-framework-for-ideal-customer-profile-development
  3. I'm learning about [insert title, e.g. CFOs]. Ask me questions to test my understanding of what motivates/challenges them. Identify gaps in my knowledge and provide improved answers to fill those gaps.

Create a thread to build ICP and Persona templates and messaging

  1. Build a ICP and Buyer Persona template in a tabular format based on the framework from winning by design.
  2. Please fill in the template in tabular format based on [website] ICP and 3 main buyer personas (persona 1, persona 2, and persona 1).
  3. Please create the brand and unique value proposition messaging based on the Unique Value Proposition (UVP) framework, Storybrand framework and Simon Sinek's "Start with Why" concept.
  4. Based on the UVP, please build out sales messaging based on the SPICED framework for each buyer persona.
  5. Create the 3 most common objections for each persona and the best response to overcome them.